In today’s dynamic retail industry, innovation and technology are at the forefront of successful business. Over the last few decades, one remarkable innovation that has continually evolved to meet the needs of the retail experience is smart shelf technology.
In this post, we’ll take a short walk through the history and evolution of smart shelves, from their beginnings to their current state in the retail world today.
The Birth of the Smart Shelf
The concept of smart shelves started to gain traction in the early 2000s. At first, the system was quite basic, created with the purpose of keeping track of the stock levels of products displayed on store shelves. Early versions focused almost solely on inventory management and stocking alerts rather than prioritizing improvements to the customer experience.
Implementing RFID Technology
Smart shelf technology’s advancement coincided with the implementation of radio-frequency identification (RFID) technology in retail environments. Over time, RFID tags made their way onto numerous store shelves, starting as an innovative method for superior inventory tracking.
Retailers have come to understand the potential benefits of gaining real-time insights into product levels. This helps them reduce the risk of running out of stock and ensures that products are readily available for customers.
Improving the Customer Experience
As smart shelf technology evolved, it began to provide customers with a more interactive and informative shopping experience. Smart shelves, many of which are equipped with some kind of RFID or weight sensors, have the ability to detect when products are taken off or put back incorrectly. These features have paved the way for more personalized advertising by collecting and sharing more data about product sales and demographics.
Likewise, smart shelves began to develop features that would protect the product from ORC (organized retail crime) tactics like sweeping without interrupting the basic experience of the paying customer. Many shelves do this by tracking or limiting the number of items that can be removed at once, or simply emitting an audible tone when an item is moved.
Incorporating IoT Technology
One of the most significant steps in the advancement of smart shelves came with the integration of Internet of Things (or IoT) technology. This solution allows smart shelves to connect with broader store systems wirelessly, enabling real-time data exchange for enhanced functionalities. IoT-driven smart shelves can communicate seamlessly with other technology and store personnel, providing valuable information based on their location within the store.
A Shift Towards Sustainability
Over the past few years, there has been a noticeable shift in the retail industry towards sustainability and environmental consciousness, and smart shelves have played a crucial role. With the ability to track product freshness and expiration dates, retailers are finding new ways to reduce food waste. Moreover, this technology has the potential to enhance store layouts and product placements, ultimately resulting in reduced energy usage.
The State of Smart Shelves Today
Today, smart shelf technology has become an integral part of the retail landscape.
Many smart shelves are equipped with advanced sensors, digital price tags, and interactive displays. Store staff can be notified when products need restocking, and shoppers can enjoy a more streamlined shopping experience.
IMCo Smart Shelf Technology From PPS
As retailers strive to stay ahead of the game, smart shelf technology can offer exciting possibilities. Industry leaders like IMCo Solutions have brought exciting new things to the table in smart shelf technology.
At Product Protection Solutions, we are proud to benefit retailers with IMCo’s cutting-edge smart shelf solutions. To discover the possibilities in store for you, get in touch with the experts in retail technology. A better retail experience is only a click away.
Revolutionize your shelves. Contact PPS today.